WERT Cycling · Titanium Cycling Components · DTC + Wholesale · Completed 2026
ROI ACHIEVED
From an engineer’s prototype to an international titanium brand.
Brand identity, product launch, and global distribution — built from nothing in under a year. WERT debuted at EuroBike 2025, won Top 3 in the Handmade Area, and launched live in five regions. The ROI: 11×, against a guaranteed 3×.
Book a Discovery CallROI Achieved
Above 3× Guarantee
New Markets
EuroBike Handmade Award
We promise 3× ROI or your money back. WERT got nearly four times that.
What We Walked Into
Before V3RSION
No brand identity, website, or market presence — WERT existed as an engineering concept and a prototype crank
No go-to-market plan for a premium titanium component entering a crowded category (Shimano, SRAM, Rotor)
No press relationships, dealer network, or international sales infrastructure
Founder-led — deep engineering credibility, but no marketing or systems function
After
11× ROI from a guaranteed 3× — 267% above the promise
Full brand identity launched: logo, brand book, colour system, tone of voice, packaging + print
StW Titanium Crankset launched across Road, Gravel + MTB — 292g lightest configuration
EuroBike 2025 Top 3 (Handmade Area), EU press, and a dealer network across five regions
The Market Noticed
EuroBike 2025 — Handmade Area, New Product
EFBE third-party durability + safety certification
Press Coverage
Builder collaborations: Dangerholm · PAS Normal Studios (interest)
The Approach
The V3 Engine, Brand to Market
V1 — Strategy
Building the Brand
Wordmark, logo, colour system + typography built from scratch
Brand voice + tone framework — “Precision. Power. Purity in Motion.”
Brand guidelines for web, print + dealer materials
Website built and launched at ridewert.com
V2 — Systems
Engineering the Engine
StW Titanium Crankset — 3 discipline models, aerospace-grade Ti-6Al-4V
Product photography, ad creative + launch press release
Multi-currency commerce live across 25+ EU countries + North America
SEO keyword foundation built against established competitors
V3 — Culture
Locking In the Market
EuroBike 2025 debut — Top 3, Handmade Area
Press: Pinkbike, Bespoked Dresden, Bikerumor, The Radavist, R2 Bike
Two-tier Global Dealer Program across five regions
Builder Program — framebuilder collaborations (Dangerholm)
Every Number. No Rounding.
Brand & Launch
- From 0Brand, guidelines + website
- 3Discipline models (Road / Gravel / MTB)
- 292gLightest configuration
Press & Recognition
- Top 3EuroBike Handmade Area
- 6+Press placements
- EFBEDurability + safety certified
Market Expansion
- 3Markets activated (EU / NA / APAC)
- 25+EU countries, multi-currency checkout
- 5Regions in the dealer network
Commercial Performance
- 11×ROI achieved
- 267%Above the 3× guarantee
- +400%Revenue growth (Jun 25 – Jan 26)
No session, traffic, or conversion exports were available for this engagement — figures reflect brand, launch, distribution + commercial outcomes.
“V3RSION built the brand, the product launch, and the distribution network that took WERT from a prototype to an international name — in under a year.”
Robert Eisses
Managing Director
Built From Zero
WERT came to V3RSION as an engineering concept and a single prototype crank — no brand, no website, no route to market.
In under a year the engagement delivered a full brand, an internationally distributed product line, and an 11× return against a guaranteed 3×.
Confirmed ROI
Guaranteed
From concept to category award in under a year.
Want Results Like These?
V3RSION took WERT from an engineer’s prototype to a fully branded, internationally distributed titanium-component company — brand identity, product launch, press, and a live dealer network across five regions. Every engagement comes with the same 3× ROI-or-refund guarantee.